We’ll arrange the feature articles and news mentions in the appropriate newspapers and magazines of your territory, plus TV. Maybe national, too – you’re a fine subject for “Forbes” or “The New York Times.”

GOALS

In our first year together, we’ll pledge to accomplish the following at a minimum:

1. At least six major feature articles about (XXX) and you. More, quite likely.

2.   Plus at least one significant press release monthly across the spectrum of markets you and we choose. Samples of our journalistic news releases are attached.

If we fail to meet either of these targets, we’ll then work for free until the target is fulfilled.

FEE AND EXPENSES

To accomplish these results, we’ll need a service fee of ($XXX) monthly, plus $100 for each regional press release, or $395 if we send a press release nationally-internationally, to around 10,000 contacts, via PR Newswire.

This is not the highest fee we receive or could propose, but we understand you may wish to have an economical trial to see how the idea works.

You already have considerable experience with publicity, and thus you know the truth of this statement: We’ll achieve monthly coverage of you, and sometimes weekly, and if you could buy such coverage, it would cost $50-100,000.