WHAT WE CAN ACCOMPLISH FOR YOU:
Because we are journalists, we are uniquely capable of getting you major and constant media coverage – large feature articles and interviews plus brief items. It’s like the patter of raindrops – constant reminders to your customers and prospects. Examples:
HOW WE DO THIS:
With a guaranteed quota for major feature articles and interviews (perhaps six a year) like those above. In media covering your market – newspapers, trade magazines, TV, etc. Plus a guaranteed quota of press releases (one, two, three or more per month). Our guarantee, in writing, says if we fail to meet any quota, we’ll then work for free until it is met. We haven’t had to do this in years because we always beat the quotas.
YOU HAVE JOURNALISTS TALKING TO JOURNALISTS:
There are no amateurs in our firm. We’re the only all-journalist PR agency. No one who is not newsroom-trained ever comes near your work. Result: We get greater results.
WHAT YOU NEED TO BUDGET:
We’re talking about publicity that, if you could buy it, would cost $100,000 to $200,000 a year (but of course you cannot buy editorial coverage in high quality publications). And it is very, very believable because it is the publication talking of you, not you talking about yourself. We offer programs at around $10,000 yearly, and much more productive programs at $20,000 and up, billed monthly. Either way, it’s less than you pay a new employee.
